Unique and effective open source intelligence gathering programs that utilize software platforms including Palantir, IBM i2 and Sentinel.
Tactical and strategic social media monitoring solutions that help our clients identify threats to their people, property and information. Programs are offered as both one-time and subscription engagements.
Over the last 25 years, widespread adoption of the Internet has taken place. Over 90 percent of the U.S. population now uses the Internet and with all types of information available with the click of a mouse, the Internet is widely accepted as the single most useful information source available anywhere.
The primary way that users navigate the Internet is by using a web search engine which is an online application that is designed to search for information on the World Wide Web (WWW). Search results are typically presented in a list known as search engine results pages (SERPs). The information provided with SERPs may be a mix of web pages, images, news articles, interactive media, public records and many other types of files and results. With the prevalence of Internet usage, online search engine results have become an essential part of what defines nearly every individual’s “reputation”.
Online Reputation Optimization (ORO) is the practice of shaping public perception of a person or organization by influencing information about that individual or entity online. It involves close monitoring of the online reputation of the individual, aggressively addressing content which is potentially damaging and tracking improvement to measure results. A major part of reputation management involves highlighting positive search results while also suppressing negative ones. It is also important to regularly create new positive search results. For high profile individuals, reputation management usually involves bridging the gap between how the individual perceives themselves or want to be perceived and how others view them. Managing one’s reputation online is now a critical aspect of success for most high-profile individuals.
Critical Defence assists clients that are looking to improve their online presence by providing ORO solutions. Each Critical Defence program is designed to optimize each unique Client’s online reputations and Internet points of presence. Contact us to learn more.
